Smart. Scalable. Search Engine Marketing.

I’ve managed and scaled SEM campaigns across various industries — always focused on one thing: ROI.
From building keyword strategy to automating bid adjustments, I treat every campaign like my own budget is on the line.

Key Tools I Use:

1. Google Ads (Search, Display, Video) – For lead gen & performance-based campaigns

2. Keyword Planner + SEMrush – For competitor analysis & intent targeting

3. Google Tag Manager – For event tracking and optimization

4. Google Analytics 4 (GA4) – To track performance beyond the click

5. Looker Studio (formerly Data Studio) – For client and internal performance dashboards

6. Zapier / n8n + Sheets – For auto-syncing ad data with CRM

7. Retell AI + GHL – For AI-powered call tracking and lead conversion

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My Proven Process is scientific

Intent-Driven Research

I don’t just pick keywords — I study the buying journey.
I analyze what people search when they’re ready to act. 
I strongly believe this is where the high-intent, 
high-conversion gold lives

Granular Campaign Structure

I structure campaigns by funnel stages:
- TOFU = awareness with either search, YouTube or Display
- MOFU = warm traffic via retargeting
- BOFU = exact match + branded search to capture sales

Tight Ad Copywriting
  
- I create ad headlines that stop the scroll.
- Descriptions that spark action.
- I A/B test everything — copy, CTA, extensions, 
  because words drive clicks

Ongoing Optimization

- Smart bidding based on actual performance
- Negative keywords & placement exclusions
- Budget reallocation using real data, not guesses
- Cross-check with CRM to track LTV from ad spend

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I set up GTM + GA4 + event-based tracking

— not just for conversions, but for lead quality.

Every dollar is tied to a measurable result.

Want your paid ads to work smarter, not just louder?
Let’s talk results.

Book a Discovery Chat