What I Learned Fixing a $2,000/Month Marketing Mess
A client came to me in full frustration mode.
They were spending over $2,000 a month on ads — and getting absolutely nothing in return. Not even low-quality leads. Just... silence.
No clicks. No calls. No conversions.
They weren’t just losing money — they were losing hope.
So I did what I always do when things feel messy: I audited everything.
Step 1: Find the Leaks
When I dug in, the problems weren’t subtle. They were screaming.
There was no tracking in place. That meant they had no idea which campaigns, audiences, or creatives were doing anything at all.
The landing page looked okay on the surface — but had zero call-to-action. No headline that made you stop. No clear value. No reason to do anything except click away.
The few leads that trickled in? Nobody followed up. There wasn’t even an automated thank-you email.
It was like buying a billboard on the highway and forgetting to put your business name on it.
Step 2: Build a System That Works
Here’s what I did instead:
Set up proper tracking so we could actually measure what was working (and what wasn’t).
Rebuilt the landing page with one clear goal: conversion. Strong hook, clear CTA, zero fluff.
Created an automated follow-up system that kicked in the second a lead opted in — using smart email flows and AI to personalize each touchpoint.
I didn’t change the product. I didn’t increase the ad spend. I just made the system functional.
Step 3: Watch the Numbers Move
Here’s what happened:
Within 30 days, their cost per lead dropped by 53%.
Within 60 days, they closed two new contracts — easily covering their ad costs and then some.
Same ads. Same offer.
Totally different result.
Why?
Because when your system is broken, it doesn’t matter how much you spend. You’re just pouring money into a leaky bucket.
The Takeaway: Fix the Foundation First
Everyone thinks the solution is to spend more, try new platforms, or chase trends.
But 9 times out of 10, the real fix is boring: you just need to get the basics right.
Can you track where your leads come from?
Do you have a landing page with a single, clear CTA?
Are you following up with every single person who shows interest?
If not — it’s no wonder your results feel unpredictable.
You don’t need a bigger budget.
You need a better system.
If you’re tired of guessing and want your marketing to actually drive results, let’s talk.
I’ll show you how to build a system that works — and doesn’t fall apart when you turn on the ads.
Let’s fix your funnel. Start here by booking a call.