Digital Marketing Salary: Is the Career Still Worth Getting Into?

Hey friend

Let’s talk money. Specifically, digital marketing money.

I was chatting with someone the other day—she’s been freelancing for a while, doing some content work, a bit of social media stuff. She looked at me and said:

“Do you think it’s still worth becoming a digital marketing manager in 2025? Like... can you still make good money doing that?”

Short answer? Yes.

Long answer? Pull up a chair. Let’s dive into what it actually looks like to build a career (or side hustle!) as a digital marketing manager in 2025—and how much you can realistically expect to earn.

So First—What Is a Digital Marketing Manager, Anyway?

If you’re picturing someone who posts memes on Instagram all day… not quite. 😅

A digital marketing manager is like the quarterback of a brand’s online presence. They’re juggling ads, email campaigns, SEO, social content, analytics, funnels—you name it. They’re making sure all the moving pieces of a company’s digital game plan are actually working (aka bringing in traffic, leads, and revenue).

If you’re strategic, creative, and love geeking out over performance data… this role is for you.

How Much Does a Digital Marketing Manager Make in 2025?

Here’s the real tea:

And that’s before we even talk about bonuses, stock options, or freelance side gigs.

Hot tip: If you’re working remotely from a low-cost location but negotiating a salary based on SF or NYC rates, you’re playing the game smart. 🌍

Location Matters (But Less Than It Used To)

It’s 2025. Remote work isn’t just a perk—it’s the norm. That means your zip code doesn’t have to limit your paycheck.

Still, here’s how the averages break down by city:

But remember: it’s not just about the job. It’s about the leverage. More on that in a second.

What Impacts Your Pay as a Digital Marketing Manager?

Let’s keep it real. Two marketers could be doing the same job on paper—but one’s earning double. Why?

Here’s what moves the needle:

• Specialization: Knowing a little about everything is good. But knowing a lot about one thing (like paid ads, SEO, or email automation)? Game changer.

• Results, not effort: Employers and clients pay for outcomes, not hours.

• Certifications: Google Ads, Meta, HubSpot, GA4—they still matter.

• Portfolio > Resume: Can you show real wins? Case studies and past campaigns win trust fast.

Real Talk: Want to Earn More? Do This:

Alright. You’ve got the job. You’re making $80K. But you want to hit six figures—or build a little freedom fund.

Here’s the 3-part formula I always come back to:

1. Start Freelancing on the Side

You don’t need to quit your job. But landing 1–2 small business clients at $1K–$2K/month each? That stacks up quick.

2. Double Down on a Niche

There’s always someone making $10K/month as a TikTok ad wizard for DTC brands or an email specialist for coaches. Niche = premium.

3. Build Your Personal Brand

Seriously. Share what you’re learning on LinkedIn or X. Build in public. One viral post can land you clients, speaking gigs, and unexpected opportunities.

Why This Career Still Slaps in 2025

We’re in a weird economy right now, no doubt. AI tools are everywhere. Companies are leaner. People are skeptical.

But here’s what hasn’t changed:

👉 Brands still need to grow.
👉 Customers still hang out online.
👉 Someone has to drive strategy, execution, and results.

That someone could be you.

Final Thoughts from Someone Who’s Been There

If you’re curious about getting into digital marketing—or leveling up from where you are—it’s not too late. Far from it.

You don’t need to be a wizard at everything. You just need to:

• Pick one platform or skill to start with.

• Learn by doing (not just watching tutorials).

• Stack real results.

• Build a reputation.

• Keep showing up.

Before you know it, you’re not asking “how much does a digital marketing manager make”...

You’re deciding how much you want to charge.

Let’s Wrap It Up

• Digital marketing managers in 2025 make anywhere from $58K to $135K+

• Remote work has made this career more accessible than ever

• You can dramatically increase your income with specialization, freelancing, and brand building

• It's still one of the best modern careers if you want freedom, flexibility, and financial growth

👀 Want to see exactly how marketers are landing high-paying gigs and building profitable side hustles?
Drop your email below and I’ll send you our Free Marketing Playbook for 2025 — packed with niche ideas, income strategies, and real-life case studies.

Let’s get to work.